Search engines have gotten smart. Sneaky smart. The days of keyword cramming and relying on meta data to do the trick are long gone. Complex analytics can now determine a much higher level of relevance among websites based on user behavior.

To get your website on the first page of Google’s search results, you need consistent user engagement. And as a business, you can get more users engaged with your website by providing real value to your visitors – give them a reason to come, and a reason to stay.

Video Content Gets More Engagement

If a website includes video, visitors stay 88% longer and the site is 53% more likely to get on the first page of Google search results. Those corresponding numbers are no coincidence – people simply prefer video.

According to Forbes, online video engagement experienced a 43% growth rate in 2014 alone, and when it comes to social media video – we’re 39% more likely to share, 36% more likely to comment, and 56% more likely to “like” online video content vs. traditional content.

But what about B2B Marketing Videos?

Seventy-five percent of business executives also told Forbes that they watch videos on business websites at least once a week – 50% watch business videos on YouTube, and 65% go on to visit a business’s website after watching their video.

If you don’t have video on your website, you’re already missing out. And when video content is done right, it can entertain, inform, and build an emotional connection with a brand in less than 30 seconds. It’s an extremely effective way to get more website visitors, keep them on your website longer, and truly connect with your target audience in a memorable way.

Need Business Website Video in Chicago, Illinois?

Leeway Films is a full-service video production company serving Chicago, IL and Seattle, WA that can make those emotional connections with your business and your clientele. We know what markets well and why, and we’re ready to help you boost your website traffic, improve search rankings, and decrease bounce rates with original, creative website video. Call us at (773) 609-1041 or visit to get started.