Being in the business of video production means that we absolutely must stay on top of (actually ahead of!) industry trends. But that really applies to any industry if you’re aiming to be the best at what you do.
Many of the updates around the web lately have been focused on the sheer amount of effort companies are putting into video production now that even the late adopters are realizing how important it is to incorporate video into their marketing plans. Some companies, like Zillow, have started turning as many of their blog posts as possible into videos.
Here are a few of the latest video production topics that caught our eye:
You might not know the name DSLR, but you’ve inevitably either have or have seen one of these cameras. They are everywhere. DSLR (digital single-lens reflex) is a digital camera that blew up both consumer and professional markets over the last 10 years. Originally, these were strict photography cameras. But in 2009, […]
Over the past few years, we’ve noticed a trend of commercial video production becoming more and more story focused. Brands are telling personal stories instead of just advertising products, and now they’re taking it a step further.
Even if the work you’re doing isn’t glamorous, your videos don’t have to be boring. You just need the right story to tell.