We get a lot of questions about video and SEO – both about the SEO impact of video overall, and how to optimize individual videos specifically for SEO. We’ve previously written about how video affects SEO for your website, but since YouTube is the second largest search engine on the web, it’s important to make sure your content can easily be found there, as well as on Vimeo.
Being in the business of video production means that we absolutely must stay on top of (actually ahead of!) industry trends. But that really applies to any industry if you’re aiming to be the best at what you do.
Many of the updates around the web lately have been focused on the sheer amount of effort companies are putting into video production now that even the late adopters are realizing how important it is to incorporate video into their marketing plans. Some companies, like Zillow, have started turning as many of their blog posts as possible into videos.
Here are a few of the latest video production topics that caught our eye:
You might not know the name DSLR, but you’ve inevitably either have or have seen one of these cameras. They are everywhere. DSLR (digital single-lens reflex) is a digital camera that blew up both consumer and professional markets over the last 10 years. Originally, these were strict photography cameras. But in 2009, […]
Over the past few years, we’ve noticed a trend of commercial video production becoming more and more story focused. Brands are telling personal stories instead of just advertising products, and now they’re taking it a step further.
Having video on your website makes it instantly more intriguing and keeps visitors around longer. Website videos helps with search engine optimization, improves your placement in search results, and is way more aesthetically pleasing than static imagery.