Being in the business of video production means that we absolutely must stay on top of (actually ahead of!) industry trends. But that really applies to any industry if you’re aiming to be the best at what you do.
Many of the updates around the web lately have been focused on the sheer amount of effort companies are putting into video production now that even the late adopters are realizing how important it is to incorporate video into their marketing plans. Some companies, like Zillow, have started turning as many of their blog posts as possible into videos.
Here are a few of the latest video production topics that caught our eye:
Even if the work you’re doing isn’t glamorous, your videos don’t have to be boring. You just need the right story to tell.
Oftentimes when we initially meet with clients about video projects, portraying our vision for what their video could look like is a little challenging. That’s especially true if they’re new to video production. Creating proof of concept videos has worked wonders for helping narrative films get funded and off the ground, and they work just as well for commercial video production […]
Hairball Audio in Seattle, WA released their updated FET/RACK compressor — a cleaner and more user friendly design. Leeway Films took this opportunity to experiment with macro lenses to film the build and components inside the FET/RACK. The end result is a beautiful and edgy product video spot showcasing the new build and the talents of Mike and Mako.